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A Flexible Approach to Advantest’s Technical Seminars Yields Success

Advantest’s annual Technical Seminar series in Asia took on many forms in 2020:  hybrid, in-person and virtual. Despite ongoing COVID-19 challenges, Advantest regions took strategic measures to cross-collaborate and organize successful customer events across the globe. While each seminar included multiple topics, all highlighted Advantest’s new V93000 EXA ScaleTM SoC test system.

Advantest’s 2020 Taiwan Technical Seminar took place for the first time as a hybrid event, setting an all-time high attendance record of nearly 300 customers. To ensure a safe environment, COVID-19 precautions were taken such as requiring masks, taking temperatures and arranging seating to maintain social distancing. Participants had the opportunity to attend technical presentations from both in-person and remote presenters and talk with Advantest product experts at interactive technology kiosks as well as participate in games and prize drawings.

Advantest’s 2020 China Technical Seminars took place as in-person events in three locations — Shanghai, Beijing and Shenzhen – with nearly 500 customers in attendance. Similar COVID-19 precautions, like wearing masks, were taken to protect participants while allowing them to enjoy an informative event in-person. 

Advantest’s 2020 Singapore Technical Seminar went fully virtual with more than 200 attendees. The seminar incorporated an innovative variety of approaches, including live presentations and kiosk sessions with local presenters, pre-recorded presentations with live Q&A, and educational videos of Advantest’s labs in Germany. The event concluded with a virtual lucky draw using an online prize wheel. 

Advantest thanks the many customers who attended and continued to support the annual technical seminars late last year, in all their flexible formats.

Gallery Images

Seminar attendees during general session (Taiwan).

Technology kiosk interaction between Advantest staff and attendees (China).

Virtual general session room with seminar agenda (Singapore).

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Posted in Upcoming Events

Virtual Flash Memory Summit 2020 Affords Advantest Opportunity to Share New Flash and SSD Test Solutions

By Jess Nguyen

Like most industry conferences last year, Flash Memory Summit 2020 went virtual for the first time on November 10-12, 2020, giving Advantest the opportunity to demonstrate its support of the storage and memory test industry. Advantest’s product showcase theme, End-to-End Flash and SSD Test Solutions, was reinforced by its virtual exhibit featuring cutting-edge MPT3000 and T5800 series memory testers. 

Advantest experts strategically leveraged digital collateral such as product videos, panels, and images to exhibit the latest product information to more than 3,000 conference attendees. With nearly all industry events going virtual this year, continuously learning how to adapt to an on-screen conference environment provided Advantest with imperative insight on how to effectively engage with strategic customers and prospective customers online.

As the world continues to navigate the uncertainty of COVID-19, Advantest is determined to continue fostering its valuable relationships with its customers, partners, and employees. Advantest hopes to see you at next year’s Flash Memory Summit, currently scheduled for August 3-5, 2021 in Santa Clara, California.

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Advantest Extends its Global Reach at the First-Ever Virtual SEMICON West 2020

Contributed by Jess Nguyen

For the first time, the SEMICON West 2020 trade show commenced on July 20-23, 2020 as a full-on virtual event. To stay connected with its customers, Advantest returned as a Gold Sponsor and exhibited a virtual booth featuring graphics and videos of its latest end-to-end IC test solutions for cutting-edge applications such as 5G and artificial intelligence (AI).

Drawing nearly 480 booth visitors, Advantest showcased its novel V93000 Wave Scale™ RF8 card for testing 5G-NR transceivers and connectivity-ICs operating at frequencies up to 8GHz, along with its new myAdvantest online portal, a platform providing 24/7 access to web-based services including the new Test Engineering Cloud (TE-Cloud™).  Other displays included comprehensive test cell solutions for AI and high-performance computing (HPC) applications using the V93000, T5800 series, or T5503 testers; Advantest Test Solutions (ATS) and the MPT3000 series test platform for integrated system-level test (SLT); and an array of software tools and services for enhancing test performance. 

Advantest was also a sponsor of the Test Vision Symposium and presented live during two of the sessions. Adrian Kwan, senior business development manager, presented on “5G NR Semiconductor Test Challenges”, and Zhi-Jun Xue, consulting manager, presented on “Test Cell Management for Enabling SMART Manufacturing”. For the SMART Mobility Pavilion, Masashi Nagai, senior executive director, presented “Driving for Perfection: Finding the Optimum Test Solution for Next-Generation Automotive ICs” which was made available for on-demand viewing. 

To support the next generation of industry professionals, Advantest sponsored and participated in the SMART Workforce Pavilion and SEMI’s High-Tech U program for the third consecutive year. This career development program was designed to inspire and assist college-level students with their job search during these uncertain times. Advantest contributed a video featuring anecdotal tips for navigating a virtual job search environment.

Joining in on the first virtual SEMICON West was a valuable, unique experience for Advantest. The SEMI virtual trade show served numerous industries including the semiconductor, sensors, MEMS, photonics and the automotive sector. With 67 different countries represented at the event, it presented us with an opportunity to demonstrate both our commitment to the semiconductor industry and our ability to continuously adapt to new ways of collaborating and networking with our global customers, partners and employees. Our “yes” attitude, which is a component of Advantest’s core values, allows us to take the bold steps needed to be at the forefront of innovative technologies and leadership.

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Advantest’s Inaugural Virtual Tradeshow Draws Nearly 200 Attendees from 47 Companies

Reacting swiftly to the cancellation of some of the industry’s most critical trade shows and gatherings, Advantest hosted a virtual tradeshow on March 10-11 to share valuable technical and market data with its customers worldwide without risking attendees’ exposure to potential illness from the coronavirus (COVID-19). 

Using web conferencing, technical experts from Advantest presented the newest semiconductor-testing technologies and best practices as well as interacted with strategic partners, and current and potential customers. The online forum also featured talks on the state of the industry and market outlook from two senior executives of SEMI, the global industry organization representing the electronics-manufacturing supply chain.

Advantest hosted its first virtual tradeshow with the goal of maintaining the flow of valuable technical, industry and market data among employees, customers and partners worldwide. Nearly 200 attendees representing 47 companies attended the informative, online sessions presented in multiple languages.

The success of this unique virtual tradeshow focusing on the semiconductor test industry shows the power of reacting quickly to changing market conditions to provide a valuable service to customers. The event addressed the industry’s information needs and provided opportunities for members of the global test community to interact with each other.

Recordings of the virtual tradeshow presentations are available until June 1.

How to Access the Recordings

Click the links below to access the recordings for each session using the passcode ‘Advantest’.

Welcome and Overview

Standalone (SA) & Non-Standalone (NSA) 5G NR Device Testing: MIMO and Carrier Aggregation

SEMI Update

SEMI Market Outlook: Fab Investment, Equipment/Material Markets and New Asia Supply Chain

5G NR Semiconductor Test Challenges

Test Cell Management for Enabling Smart Manufacturing

Driving for Perfection: Finding the Optimum Test Solution for Next-Generation Automotive ICs

Low-Cost Solution for Ultra-High-Speed SerDes to RF Communication Test Via Onboard FPGA

A Programming Framework of Concurrent Test on SmarTest 7 for IPs That Share the Same Access Port

5G NR Semiconductor Test Challenges (in Korean)

Test Cell Management for Enabling Smart Manufacturing (in Korean)

Low-Cost Solution for Ultra-High-Speed SerDes to RF Communication Test Via Onboard FPGA (in Chinese)

A Programming Framework of Concurrent Test on SmarTest 7 for IPs That Share the Same Access Port (in Chinese)

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Posted in Upcoming Events

Advantest Postpones VOICE 2020 in Scottsdale to September 29-30

Advantest announced the postponement of its VOICE 2020 Developer Conference in Scottsdale, Ariz., due to health and safety concerns over the COVID-19 pandemic. The two-day conference will now take place September 29-30, 2020, with a Workshop Day on October 1. The Omni Scottsdale Resort & Spa at Montelucia in Scottsdale will remain the venue for VOICE 2020.

VOICE Program Remains Unchanged

Designed by test engineers for test engineers, the core of the VOICE Developer Conference remains its extensive learning and networking opportunities, including a technical program featuring more than 60 presentations with submissions from authors representing 28 companies from 11 countries, a partners’ expo, a technology kiosk showcase, innovative keynote speakers and social gatherings as well as a full day of workshops.

The technical program will feature hot topics, including artificial intelligence (AI) and SmarTest 8 software, new tracks on DC parametric and 5G testing, as well as device/system-level test, test methodologies, hardware and software design integration and Advantest’s T2000 platform. The Workshop Day will consist of sessions covering 5G/mmWave, V93000 test program generation and power/analog device testing. In addition, a technology kiosk showcase at VOICE will offer attendees the opportunity to interact directly with Advantest product experts.

For more about VOICE 2020, including keynote details and what the conference means to Advantest – particularly this year – please see this issue’s Q&A interview with Judy Davies, VP, global marketing communications for Advantest America.

Attending the Conference – Important Information for Attendees

All conference registrations made for the original conference dates will be honored for the new dates. Registered attendees need not take any action.

Registration for VOICE 2020 will remain open at Group discounts are available. For details, please email  

Workshop Day topics will be posted and registration for one of the full-day sessions will be available at


VOICE 2020 Quick Links

Workshop Day
Hotel Reservations
Evening Events


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Posted in Upcoming Events

Advantest Opens VOICE 2020 Registration and Announces Keynote Speaker for Scottsdale Event

Arizona Program to Feature Keynote by Social Robotics Expert, Dr. Kate Darling, and Evening Event with Performance by Violinist, Gabi Holzwarth

The Advantest VOICE 2020 Developer Conference will return to two popular locations – Scottsdale, Arizona on May 12-13 and Shanghai, China on May 22 – with the tagline “Your Voice. Your Vision. Our Value.” The learning and networking opportunities offered at VOICE through technical sessions, kiosk showcases, keynote speeches, partners’ expositions and social events will expand in 2020 to include a follow-up day of workshops on May 14 in Scottsdale. 

Online registration opens Wednesday, December 18 with discounted tickets offered for the Scottsdale event through March 27.

In addition to the early registration discount, group discounts are available to attend VOICE 2020; email for details. Those interested in attending the Shanghai event should email for registration information.

VOICE U.S. 2020 Highlights 

On May 12 in Scottsdale, the VOICE program will begin with a keynote speech by research specialist Dr. Kate Darling, a leading expert in robot ethics. Dr. Darling explores the emotional connection between people and life-like machines, seeking to influence technology design and policy direction. Named one of the “Women in Robotics You Need to Know About” by Robohub, she currently investigates social robotics and conducts experimental studies on human-robot interaction at the Massachusetts Institute of Technology (MIT) Media Lab. 

Dr. Kate Darling

That night, VOICE will host an evening event at G Collection, a rare and unique venue focused on showcasing classic European automobiles. The event, to which all registered attendees are invited, will feature the music of classically trained violinist Gabi Holzwarth, and the automobile collection of Scott Gauthier, an internationally acclaimed jewelry designer and car collector. Guest tickets are available for purchase by registered VOICE attendees.

Hotel Reservations 

Registered Scottsdale attendees are encouraged to make their hotel reservations at the Omni Scottsdale Resort & Spa at Montelucia before the discount ends on April 10. For additional hotel information and to make reservations, visit the VOICE website.


A limited number of opportunities are available in both locations for companies interested in sponsoring VOICE 2020. Contact Amy Gold at to learn more.

VOICE 2020 Quick Links


Workshop Day



Hotel Reservations

Evening Event



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